Monday, April 9, 2012
Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when following trends is that your logo could quickly get lost in a sea of similar logos out there on the web and in print. Trendy logos can also quickly become outdated.
We created this guide to help buyers recognize design elements that are overused in logo design. From swooshy people, to “green” icons, to geometric shapes – there are many graphics that are seen in one form or another everywhere you look. The challenge is to get a great logo that will help your company stand out from the crowd rather than getting lost in the crowd. The key to success is knowing your company, and communicating with designers to find just the right look, while avoiding the overdone trends shown below.
Designing a great logo is no easy task. It’s something people will remember, something that tells a story. In fact, your logo is a very important part of your branding. It becomes a way to connect your company with your promotional efforts such as advertising, promo products, etc.
We all know branding is not just a pretty logo, but creating something that’s memorable and that reflects what your company is about and effectively conveys your message will go a long way.
The tutorials featured in this post will walk you through the process of creating your own logo in Illustrator or Photoshop. Needless to say that the design process should start with a pen and paper, but these tutorials should give you the tools you’ll need once you sit at the computer.
Wednesday, April 4, 2012
Bad news, kids: your logo isn't your brand.
This weekend I attended AIGA Y Conference (Y17). One of the first speakers, a name you probably recognize, Karim Rachid, immediately launched into logo vs. brand. He pointed out how so many companies start with logo, and that this is a misplaced focus (my words, not his, although I agree) because your brand isn't just what your logo looks like -- it's about your service, the customer experience. In some ways, he implied, maybe there shouldn't be logos anymore. Maybe you're misplacing your focus if you put more energy into your logo than into truly understanding what your brand means -- or should mean -- to people.
I can't count the number of times someone has come to me with a cute image, or even a not cute image that the spent serious time and money on. It's memorable, so they think they have "brand". They do not.
The letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.
Finding letterhead designs for your inspiration is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. In this article you have a little over 60 cool examples of letterhead and logo design inspiration which should help you get an idea on how other designers have worked on the identity and stationery of various brands.
Saturday, March 31, 2012
Designing a city logo can be a difficult but rewarding process: when doing this one should keep in mind that, unlike company logos, a city logo involves a huge cultural background and will be representing the image of the city on many levels – from the political to the social and economical one. Therefore, a careful consideration of what the image chosen for the logo will symbolize and entail is absolutely necessary.
First of all, this sort of logos originate from the old city heraldics, and they still have a strong resemblance to them: when designing a city logo one should be aware that, much like in the old heraldics, each visual element is expected to be a symbol for something related to the city, and that this logo will become the image of the city and it should be very effective in essentializing its main features or its general cultural representation.
It is absolutely necessary to study the city’s past and present landmarks, its history, its main economical activities, its cultural symbols and to look at the old heraldic emblems of the city as well. That is why, managing to create a modern, functional image of the city can be a very difficult and elaborate process.