Overused, Overdone Logo Concepts

Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when following trends is that your logo could quickly get lost in a sea of similar logos out there on the web and in print. Trendy logos can also quickly become outdated.

We created this guide to help buyers recognize design elements that are overused in logo design. From swooshy people, to “green” icons, to geometric shapes – there are many graphics that are seen in one form or another everywhere you look. The challenge is to get a great logo that will help your company stand out from the crowd rather than getting lost in the crowd. The key to success is knowing your company, and communicating with designers to find just the right look, while avoiding the overdone trends shown below.

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30 Excellent Logo Design Tutorials And Walkthroughs

Designing a great logo is no easy task. It’s something people will remember, something that tells a story. In fact, your logo is a very important part of your branding. It becomes a way to connect your company with your promotional efforts such as advertising, promo products, etc.

We all know branding is not just a pretty logo, but creating something that’s memorable and that reflects what your company is about and effectively conveys your message will go a long way.

The tutorials featured in this post will walk you through the process of creating your own logo in Illustrator or Photoshop. Needless to say that the design process should start with a pen and paper, but these tutorials should give you the tools you’ll need once you sit at the computer.

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Why Your Logo Isn't Your Brand

Bad news, kids: your logo isn't your brand.

This weekend I attended AIGA Y Conference (Y17).  One of the first speakers, a name you probably recognize, Karim Rachid, immediately launched into logo vs. brand.  He pointed out how so many companies start with logo, and that this is a misplaced focus (my words, not his, although I agree) because your brand isn't just what your logo looks like -- it's about your service, the customer experience.  In some ways, he implied, maybe there shouldn't be logos anymore. Maybe you're misplacing your focus if you put more energy into your logo than into truly understanding what your brand means -- or should mean -- to people.

I can't count the number of times someone has come to me with a cute image, or even a not cute image that the spent serious time and money on. It's memorable, so they think they have "brand". They do not.

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Letterhead And Logo Design Inspiration – 60+ Cool Examples

The letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.

Finding letterhead designs for your inspiration is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. In this article you have a little over 60 cool examples of letterhead and logo design inspiration which should help you get an idea on how other designers have worked on the identity and stationery of various brands.

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