I actually wanted to name the title "5 Steps to the Birth of a Brand", but unfortunately people still don't know the difference and that's why I'm writing today's post. You may be thinking it's time to invest in your brand and have a designer create your logo. Or perhaps you have a logo, but want to give it a good face lift. Well, I'm going to take you through the steps of such a process and hopefully create some converts. Let's face it, logo design is a big investment and some see it as one that is over priced. After all you're not a huge corporation. But success isn't measured in big or small. Size only matters in your way of thinking.
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