Design is subjective.
It’s not math. Math is easier. 2 + 2 = 4. There is no arguing that. It’s a fact.
But design is interpretable. You know… the whole “beauty is in the eye of the beholder” thing. As a result, there is nothing more nerve racking than hitting the send button on an email to your client that contains design concepts.
What will the beholder’s eye think of these designs? You think it looks stunning, they might think your crazy. Logo design is particularly difficult. It’s very subjective.
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